Goo or Gü

The other day I published a video recipe for a Hot Chocolate drink by Fred Ponnavoy the Head Chef at Gü. This got me to thinking that, whilst I had tried a couple of desserts from Gü, I had not tried the more sumptuous sounding ones.

Now I have!

These are not the cheapest pudding on the supermarket shelves but they are the quality one . . . and trying to resist them as you pass by is difficult after you have succumbed once. There is no point boring you with descriptions of each dessert as no matter how eloquent I was you would still not know how good they are. Anyway why spoil the fun – you should try them out for yourself.

My local supermarket only stocks a limited range so I shall have to go further afield to satisfy myself as to the quality of these wonderful desserts. These two are on my short-list to try:

Potted background to Gü

Gü is one of those products you have regularly seen on the supermarket shelves but have you ever wondered who or what Gü is?

Gü was started by James Averdieck when he came up with the idea for a top-notch chocolate pud brand when he was working in Belgium and fell in love with the local patisseries and their chocolate.

He then met Perry from Big Fish who helped him brand the range and together, they sneakily slipped some Gü sample boxes on to the shelf of the local supermarket and watched shoppers grab them immediately. It was a triumph!

Hot chocolate souffle	Chocolate torte

So Gü was launched with three products in 2003 and now it is estimated that a Gü pud is eaten somewhere in the world every 2 seconds. These days there is a whole range and you can find out more on the Gü web site.

Now get tempted by one of the great Gu ads:

Editorial note: This site is not paid to promote any of the products or places featured in this newsletter.

from Around the Supermarket (November 2011)

There is always something happening in supermarkets - new products, product demonstrations, shelves reorganised so you can't find anything. Not always interesting, quite often boring and sometimes a chore but just occasionally something catches your eye, something is interesting . . .