HP Guinness Sauce

New on the supermarket shelves this year I think this is a real find. Works great as a sauce with sausages, etc and works well in cooking. I used it in my Oriental stir fry instead of something like soy sauce. Have also used it to cook fish baked in foil . . . flavours not bad but not sure if you want all your fish looking the colour of smoked mackerel.

Someone said they wouldn't buy it because they hate Guinness! You don't get the taste of Guinness but the combination of all the ingredients combine to make a unique and enjoyable taste. Like anything you cook with alcohol, the alcohol doesn't stand out for its own flavour but becomes part of the overall taste.

Haven't tried HP Guinness Sauce butties yet but I am sure they would be equally as good as tomato sauce butties!

And what did the launch publicity have to say about this new product?

A smooth little number with a tangy flavour – Heinz is proud to present a truly unique addition to the HP family.

Two iconic brands have collaborated to create HP Sauce with Guinness - a distinctive, quality sauce that combines the best of both brands to bring your food to life. This exciting new sauce blends the unique taste of the black stuff with the spicy, familiar taste of HP resulting in a tantalising blend of familiar flavours that fans of both will love.

Made with quality ingredients, HP Sauce with Guinness is a perfect complement to sausages, adding a delicious, rich and tangy taste to your everyday banger butties. But banger butties are just the beginning, as this tasty new sauce also lends itself to a whole range of delicious mid week meals . . .

And one of my favourite parts of the promotion is the video featuring Phil Vickery (not the Chef):

Editorial note: This site is not paid to promote HP products.

from Around the Supermarket (April 2011)

There is always something happening in supermarkets - new products, product demonstrations, shelves reorganised so you can't find anything. Not always interesting, quite often boring and sometimes a chore but just occasionally something catches your eye, something is interesting . . .