Imagawayaki: What is it? Origin, Names, and More

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Imagawayaki (今川焼き) is a Japanese dessert often found at Japanese festivals as well as outside Japan, in countries such as Taiwan and South Korea. It’s similar to a doughnut but made with rice flour and sweetened with sugar. It’s grilled on a stovetop and filled with a sweet filling, usually red bean paste.

Let’s look at the history, ingredients, and how to make this delicious treat.

What is Imagawayaki

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Get to Know the Sweet and Savory Imagawayaki

Imagawayaki (full recipe here) is traditional Japanese food that is popular all over the world. It is a sweet grilled cake that is round in shape and usually about 10 cm in size. The cake is named after the Imagawa region in Edo, where it is said to have originated. However, it is also known by many other names depending on the region and the language spoken there.

What are the Ingredients?

The main ingredients of Imagawayaki are flour, sugar, and eggs. The cake is filled with a sweet filling, which can be red bean paste, custard, cream, or any other filling of your choice. The cake is slightly crispy on the outside and soft and smooth on the inside. The key to making a good Imagawayaki is to use high-quality ingredients and to grill it just right.

Where can you find Imagawayaki?

Imagawayaki is sold in many stores in Japan and other parts of the world. You can find it in traditional Japanese sweet shops, as well as in modern convenience stores. Some shops specialize in Imagawayaki and offer hundreds of different types of fillings, depending on the season and the region.

Is Imagawayaki healthy?

Imagawayaki is generally considered to be a high-carbohydrate food with a high sugar content, so it is not recommended for regular consumption. However, it is a special treat that is enjoyed by many people around the world.

What is the difference between Imagawayaki and Obanyaki?

Obanyaki is a similar snack that is also sold in Japan and Taiwan. The main difference between the two is that Obanyaki is usually larger and firmer than Imagawayaki. Obanyaki is also commonly filled with red bean paste, but it can also be filled with other ingredients such as sweet potato or chestnuts.

Where is the best place to buy Imagawayaki?

There are many stores that offer Imagawayaki, but one of the most famous is located in the Aoyama area of Tokyo. The store has been selling Imagawayaki since the beginning of the 20th century and is known for its high-quality ingredients and long line of customers. However, you can find Imagawayaki in many other stores throughout Japan and other parts of the world.

The Roots of Imagawa Yaki: A Tale of Tradition and Innovation

Imagawa Yaki is a traditional Japanese sweet that has been enjoyed for centuries. Its exact origin is shrouded in mystery, but according to legend, it was first created by a samurai named Imagawa Yoshimoto during the Sengoku period (1467-1603). Imagawa was known for his love of sweets and is said to have invented the recipe for Imagawa Yaki as a way to satisfy his sweet tooth.

The Modernization of Imagawa Yaki

In recent years, Imagawa Yaki has undergone a modernization process, with new flavors and variations being introduced to appeal to a wider audience. Some of the most popular modern twists on the traditional sweet include:

  • Matcha Imagawa Yaki: This version is made with matcha (green tea) powder, giving it a unique and slightly bitter flavor.
  • Chocolate Imagawa Yaki: This version is filled with chocolate, making it a decadent treat.
  • Savory Imagawa Yaki: This version is filled with savory ingredients like cheese, bacon, or sausage, making it a popular snack food.

Despite its evolution and modernization, Imagawa Yaki remains a beloved traditional sweet in Japan, and its popularity continues to grow around the world.

Why is Imagawa Yaki Known by So Many Names?

Imagawa Yaki is a traditional Japanese snack that has been around since the Edo period. It is a small grilled cake that is named after the Imagawa region in Japan. However, despite its popularity, it is known by many different names throughout Japan. Some of the most famous names include:

  • Taiyaki
  • Kaiten-Yaki
  • Obanyaki
  • Kari-Kari Yaki
  • Dorayaki

The reason for these different names is that each region has its own version of the snack, and they are often named after the famous people or places in that area. For example, Taiyaki is named after the fish-shaped cake that it resembles, while Kaiten-Yaki is named after the way it is cooked, which involves gently rotating the cake as it cooks.

The Key Ingredients and Nutritional Content

The standard ingredients for Imagawa Yaki are rice flour, sugar, and egg. The mixture is then poured into a special mold and cooked until it is golden brown. The main nutritional content of Imagawa Yaki is carbohydrates, with a high sugar content being the key to its sweet taste.

The Process of Making and Serving Imagawa Yaki

To create Imagawa Yaki, the rice flour, sugar, and egg are mixed together until the batter is smooth. The batter is then poured into a special mold, with the filling placed in the center. The mold is then gently rotated until the edges of the cake are cooked, and the cake is then removed from the mold and cooled on a wire rack. Once cooled, the cake is ready to serve.

Imagawa Yaki is best eaten hot, and it is easy to pick up and eat with your hands. It is often sold in small pieces, making it a popular snack to eat on the go. The current price of Imagawa Yaki varies depending on where you buy it, but it is generally considered to be an affordable snack.

Is Imagawa Yaki a Healthy Snack Option?

Imagawa yaki is a famous traditional Japanese snack that has gained popularity in many countries. It is a soft pancake filled with sweet bean paste filling, custard cream, or other variations. In addition to imagawa yaki, there are other similar snacks like obanyaki, gozasoro, taiyaki, and imagawayaki, which are popular in different regions of Japan.

What Health Providers Advise

Health providers advise that moderation is key when enjoying imagawa yaki or any other snack. Here are some tips to make imagawa yaki a healthier snack option:

  • Choose a version with a bean paste filling instead of custard cream.
  • Limit your intake to one or two pieces.
  • Pair imagawa yaki with a cup of green tea or water to balance out the sweetness.
  • Consider sharing with a friend or family member to reduce your portion size.

Where to Get Your Imagawayaki Fix: Satisfy Your Cake Cravings

If you’re lucky enough to live in a city with a sizeable Japanese community, you’ll likely find a bakery that sells imagawayaki. Check out your local Japanese grocery store or bakery and ask if they have any in stock. If you’re not sure where to start, try searching for “Japanese bakery near me” on Google.

Farmer’s Markets and Food Festivals

If you’re looking for a fun and unique way to try imagawayaki, check out your local farmer’s market or food festival. Many vendors sell this delicious treat, and you’ll get to experience the excitement of trying new foods in a lively atmosphere.

Online Retailers

If you don’t have any local options for buying imagawayaki, don’t worry! You can still satisfy your cake cravings by ordering online. Many Japanese specialty food retailers sell imagawayaki, and some even offer frozen versions that you can heat up at home.

Make Your Own

If you’re feeling adventurous and want to try making imagawayaki at home, you can find recipes online. All you need is a special pan called a imagawayaki pan (best ones to buy here) or a “taiyaki” pan if you want the fish shapes, which you can buy online or at a Japanese grocery store. Making your own imagawayaki is a fun and rewarding experience, and you’ll get to enjoy the delicious treat fresh out of the oven.

No matter how you choose to get your imagawayaki fix, be sure to savor every bite of this delicious cake.


So there you have it- everything you need to know about Imagawayaki. It’s a traditional Japanese snack that’s been around for centuries and has a delicious sweet filling. It’s a great way to enjoy a little treat!

Check out our new cookbook

Bitemybun's family recipes with complete meal planner and recipe guide.

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Joost Nusselder, the founder of Bite My Bun is a content marketer, dad and loves trying out new food with Japanese food at the heart of his passion, and together with his team he's been creating in-depth blog articles since 2016 to help loyal readers with recipes and cooking tips.